Effect of Trust, Quality of Products and Quality Services on Purchase Decisions on E-Commerce Shopee in Palembang City
Andryusalfikri1, Zakaria Wahab2, Marlina Widiyanti3
1Andryusalfikri*, Faculty of Economics, Master of Management, Sriwijaya University.
2Zakaria Wahab, Faculty of Economics, Master of Management, Sriwijaya University.
3Marlina Widiyanti, Faculty of Economics, Master of Management, Sriwijaya University.
Manuscript received on July 25, 2019. | Revised Manuscript received on July 29, 2019. | Manuscript published on August 15, 2019. | PP: 1-6 | Volume-3 Issue-12, August 2019. | Retrieval Number: L03130831219/2019©BEIESP | DOI: 10.35940/ijmh.L0313.0831219
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Purchasing decision is the decision of consumers to buy a product or service as desired. This study aims to determine the effect of trust, product quality and service quality on purchasing decisions at e-commerce Shopee in Palembang. This study uses multiple linear regression analysis. The sample in this study were 100 respondents who showed the results that the variables of trust, product quality and service quality had a positive and significant effect on purchasing decisions in e-commerce Shopee. there is one variable that has dominant influence on purchasing decisions, namely the variable trust in purchasing decisions.
Keywords: Trust, Product Quality, Service Quality, Purchasing Decision.