Public Relations Strategy in the use of Management Information Systems to Improve the Work of Institution
Maha Mustafa Omer Abdalaziz
Dr. Maha Mustafa Omer Abdalaziz*, College of Mass Communication and Public Relations / University of Fujairah / Emirate of Fujairah / United Arab Emirates.
Manuscript received on June 02, 2020. | Revised Manuscript received on June 17, 2020. | Manuscript published on June 30, 2020. | PP: 33-41 | Volume-4, Issue-10, June 2020. | Retrieval Number: J09490641020/2020©BEIESP | DOI: 10.35940/ijmh.J0949.0641020
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The aim of the research is to shed light on public relations strategies in the use of information systems to improve the work of institutions as an information behavior that makes a distinction in adding new value in various ways to improving the work of institutions. To this is to identify the analysis and evaluation of the effects of the use of management information systems in identifying problems and difficulties and their importance for managing public relations in revealing strategies that public relations can follow in government or private institutions in making strategic decisions leading to plans and directions for dealing with the public of institutions, and developing systems programs Administrative information according to international standards for administrative work; to enhance the image of institutions in their vision and the goals of their institutional work plan leading to an integrated understanding and scientific information of the best ways and techniques to simplify the work in addition to groups of strategies Basic final. In light of this, the subject of the research deals with the strategy of public relations in the use of management information systems to improve work in institutions, and the way in which support, decision-making and directions are contributed by the Department of Public Relations in institutions, in the use of administrative information in the organization of work as a major goal highlighting the importance of the information strategy; in addition to developing The procedures followed and communication mechanisms in developing the management level of institutions, to facilitate communication with its external partners.
Keywords: Strategy – Public Relations – Use of Management information systems, improvement of work.