A Study on Impact of E-Commerce on Consumer Buying Behaviour (With Special Reference to Grocery Products, Consumer of Coimbatore District)
N.S. Lissy1, M. Esther Krupa2
1Dr. N. S. Lissy, Department of Commerce with E-Commerce, PSG College of Arts & Science, Coimbatore (Tamil Nadu), India.
2Dr. M. Esther Krupa, Department of Commerce with E-Commerce, PSG College of Arts & Science, Coimbatore (Tamil Nadu), India.
Manuscript received on 20 February 2023 | Revised Manuscript received on 20 March 2023 | Manuscript Accepted on 15 April 2023 | Manuscript published on 30 April 2023 | PP: 28-31 | Volume-9 Issue-8, April 2023 | Retrieval Number: 100.1/ijmh.G1584039723 | DOI: 10.35940/ijmh.G1584.049823
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: E-commerce not only means conducting business on the internet. In the era of internet technology, e-commerce completely changes our lifestyle. E-commerce continuously achieving success, and its become more important for businessman to follow the current trends because as technology changes, consumer behavior also changes. Consumer behavior has a tremendous impact on e-commerce. Electronic commerce is far more than just transacting business over the internet. It will have a far-reaching and more significant effect than we presently realize. This is since the information technology revolution is occurring at the same time as other trends, most notably the globalization of business. The new era of global e-commerce is spawning an entirely new economy, which will profoundly influence our lives, reshape competition in multiple sectors, and change the world economy.
Keywords: E-commerce, Consumer Buying Behavior, Online Grocery Shopping
Scope of the Article: Economy