Correlations of the Marketing Return on Sales Investment (MROS) vrs the Investment in Marketing of the Micro, Small, Medium and Large (MSMLE’s) Enterprises of Belize.
Romaldo Isaac Lewis
Dr. Romaldo Isaac Lewis (DBA), Faculty of Management & Social Science, University of Belize, Belmopan City, Belize.
Manuscript received on September 06, 2018. | Revised Manuscript received on September 13, 2018. | Manuscript published on September 15, 2018. | PP: 14-20 | Volume-3 Issue-6, September 2018. | Retrieval Number: F0208093618
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Enterprises in Belize and around the world continue to face challenges in Marketing Investment, whose overall objectives is to increase the performance of the Marketing Return on Sales (MROS) as a part of its acquaintance of the goods and services they provide. The results of this study will contribute significantly to the establishment of the minimum, average and maximum percentage of investment that an enterprise within the Belizean economy should undertake base on the enterprise size weather it is Micro, Small, Medium and Large enterprise (MSMLE’s). The objectives were to: 1) Determine if there is statistical significance in Marketing Investment (MI) as well as the Marketing Return on Sales (MROS) of the different enterprises(Micro, Small, Medium and Large). 2) Determine the nature as well as the level of correlation that exit between the Marketing Investment(%) and the Marketing Return on Sales (%). 3) Estimate the lineal equation for each enterprise group in Belize. 4) Make recommendation base on graphical and mathematical equation to increase the Marketing Return on Sales (MROS) in the enterprises in Belize. To evaluate the statistical significance, A Regression analysis was conduct on each pairs of data according to the enterprise size Micro (374), Small (761), Medium (348), and Large (14) for a total of 1500 enterprises through out Belize. Additionally to the statistical significance, this same analysis was use to determine interpret the nature as well as the level of correlation that exist between the Marketing Return on Sales and the Marketing Investment (%). In summary, the effects of the three enterprise groups; Micro, Small, Medium and Large Enterprises (MSMLE’s) in Belize were highly statistically significant, with a positive nature and whose level of association were highly correlated according to the Dancy and Reding Table. Estimated linear equation was also estimated for the different enterprise groups.
Keywords: Belize, Returns on Marketing Investments, Micro, Small, Medium and Large Enterprises, Regression Analysis.