Influence of Online Media towards Passenger Car Purchasing in Tamilnadu [Impact and Problems Faced in using New Media]
T. S. Venkateswaran1, J. Clement Sudhahar2, S. Rajkumar3
1Dr.T.S.Venkateswaran*, Placement Officer and Head, Department of MCA, K.S.Rangasamy College of Arts and Science (Autonomous)
2Dr.J.Clement Sudhahar, Professor in Marketing and Research Head, Department of Management Studies, Karunya Deemed University
3Mr.S.Rajkumar, Pursuing, PhD, Management, Bharathiar University, Coimbatore
Manuscript received on October 09, 2019. | Revised Manuscript Received on October 10, 2019. | Manuscript published on October 15, 2019. | PP: 20-23 | Volume-4 Issue-2, October 2019. | Retrieval Number: B0387104219/2019©BEIESP | DOI: 10.35940/ijmh.B0387.104219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In India, from the starting era of car purchasing is a hard matter in which the customer planning to buy a car has to go for detailed study how to, where to, when to and what to do before a car. It is full of personal survey of purchasing a car. A customer has to ask number of persons and their feedback to buy a car. The options are too less to decide. The customer visits numerous showrooms, take a look over car, the agent tries to influence the car he is selling. The rate of the car is also varies agent to agent. The customer felt very hard to decide which car to buy.Now online platform is a part of life from advertising, shopping with mails and information. These days users in the online have gone beyond their expectations. Social media is one of the speediest growing web applications in the twenty first century. A social network sites is a place where a user can create a profile and to build a personal network that connects him or her to other users. This study proposes how the Internet, new methods of digital advertising and social media supports the car marketing. Today the advertising has taken a new form in Internet era. The study proposes the new way of change in marketing of automakers. Also it reveals the user problems in using New Media of conserving passenger car purchasing decision.
Keywords: New Media Impacts, Passenger Car Market over New Media, Problems in using new media.