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Performance of SSES in Production Functional Area-An Overview
Pulidindi Venugopal1, Ch. Vinoda Rao2, S. Aswini Priya3

1Dr. Pulidindi Venugopal, Department of Technology Management, Vellore Institute of Technology, Vellore, India.
2Dr. Ch. Vinoda Rao*, Department of Business Administration, K.G.R.L College of PG courses, Bhimavaram, India.
3S. Aswini Priya, VIT Business School, Vellore Institute of Technology, Vellore, India.
Manuscript received on September 12, 2019. | Revised Manuscript Received on September 16, 2019. | Manuscript published on September 15, 2019. | PP: 11-15 | Volume-4 Issue-1, September 2019. | Retrieval Number: A0354094119/2019©BEIESP | DOI: 10.35940/ijmh.A0354.094119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Nature of production also affects the health or otherwise of industrial enterprises. Depending upon the nature of market, it can be divided into continuous, seasonal or intermittent. This study explores performance of Small Scale Enterprises in production functional area in India. It is found that duration of dullness of business varied from one industrial category to another and even in the same category between healthy and sick SSEs in Andhra Pradesh. 80 per cent of healthy and 26 per cent of sick SSEs have had dullness ranging from 0-6 months, 16 per cent of healthy and 23 per cent of sick experienced dullness ranging from 6-12 months, 26 per cent of sick faced dullness for a duration of 12-24 months and 25 per cent of sick experienced dullness for a period exceeding 24 months. It is evident that dullness for short spells resulted only in fluctuations in profits, but not resulted in sickness, but dullness for a period exceeding 12-24 months as in Basic Metals and Paper & Paper Products and for a period exceeding 24 months as in Food Products & Processing and Textiles, spelt real disaster pushing them into sickness.
Keywords: Andhra Pradesh, Basic metals, industrial enterprises, Paper products.