Cell Phone Usages Promoting Economic Development Among the Retail Shop Owners of Marketing in Tenkasi District of Tamil Nadu
S. W. P. Prabakaran1, S. Rajalakshmi2
1Dr. S.W.P. Prabakaran, Assistant Professor, Department of Sociology,Government Arts and Science College, Alangulam, Tenkasi, (Tamil Nadu), India.
2S. Rajalakshmi, Research Scholar, Department of Sociology, Government Arts and Science College, Alangulam, Tenkasi (Tamil Nadu), India.
Manuscript received on 01 August 2024 | Revised Manuscript received on 12 August 2024 | Manuscript Accepted on 15 August 2024 | Manuscript published on 30 August 2024 | Manuscript published on 30 August 2024 | PP: 19-24 | Volume-10 Issue-12, August 2024 | Retrieval Number: 100.1/ijmh.A175111010924 | DOI: 10.35940/ijmh.L1377.10120824
Open Access | Editorial and Publishing Policies | Cite | Zenodo | OJS | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: How the adverse conditions prevailing during Covid-19 change through cell phone usages promote economic development. The study was conducted in Alangulam Town Panchayat of Tenkasi District of Tamil Nadu. It was purely an empirical study. Purposive sample methods were adopted and interview scheduled tools were administered. 100 samples were taken in four types of traders, encompassing 25, Grocery shops owners, 25, Vegetable shops owners, 25, Fruits and juice stall owners and 25, Bakery with tea shops owners. The major objectives of the study include, i. To study in what way small retailers are benefited in using the cell phone. ii. To identify what type of apps economically helpful to money transaction for selling and purchasing the goods. ii. To analyze how whats app promoting economic development to the retail shop owners. Of the total three-fourth (75%) of retail shop owners have been using the Android iPhone. Further, four-fifth (80%) of the retail shop owners have been transacting the money through Paytm and Google pay. Whereas two-fourth (50%) of the retail shop owners have been operating WhatsApp groups and knowing the day-to-day market rates and purchasing order of goods. Among those one-fifth (20%) of the retail shop owners have lost their money through online. After covid-19 lockdown period, 20% of the owners have extended and modified their shops, besides 60% of the owners pay ready cash and purchase the goods. 20% owners have the savings in Banks.
Keywords: Android iPhone Covid-19 lockdown, WhatsApp groups, Paytm and Google pay, Retail shop owners, Alangulam Town Panchayat, Empirical study, Grocery shops, Vegetable shops, Fruits and juice stall, Bakery with tea shops.
Scope of the Article: Social Science