Business Opportunities for Q-Commerce of Pomegranates and other Fresh Fruits in Maharashtra
Dhanashri D. Landge
Dhanashri D. Landge, Research Scholer, The RNC Arts, JDB Commerce & NSC Science College, Nasik (Maharashtra), India.
Manuscript Received on 30 January 2025 | First Revised Manuscript Received on 09 February 2025 | Second Revised Manuscript Received on 17 March 2025 | Manuscript Accepted on 15 April 2025 | Manuscript published on 30 April 2025 | PP: 8-13 | Volume-11 Issue-8, April 2025 | Retrieval Number: 100.1/ijmh.F179211060225 | DOI: 10.35940/ijmh.F1792.11080425
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Quick Commerce (Q-commerce) represents the next stage in the evolution of retail, emphasizing hyperlocal delivery powered by digital platforms and optimized supply chains. Maharashtra, a prominent agricultural state in India, is renowned for its fresh fruit production, particularly pomegranates. This paper explores the potential of Q-commerce in Maharashtra, focusing on challenges, opportunities, and innovative strategies. Case studies from leading Q-commerce platforms provide insights into successful models. The study concludes with recommendations for building a robust ecosystem by leveraging digital tools, farmer networks, and logistical advancements to transform Maharashtra’s agricultural marketing landscape.
Keywords: Consumer Behavior, Digital Supply Chains, Pomegranate Marketing, Q-Commerce.
Scope of the Article: Management