Buying Behaviour and Preferences of Consumers with Reference to Fmcg Goods in North Coastal Andhra Pradesh
ShaikShamshuddin1, T. Venkateswarulu2, UV adinarayana3, I. Bangaruraju4, SG Ramarao5
1Dr.Shaik Shamshuddin, Assistant Professor, GITAM Institute of Management, GITAM Deemed to be University.
2Dr. T. Venkateswarulu, Assistant Professor, GITAM Institute of Management, GITAM Deemed to be University.
3Dr. UV adinarayana, Assistant Professor, GITAM Institute of Management, GITAM Deemed to be University.
4Dr. I. Bangaruraju, Associate Professor, GITAM Institute of Management, GITAM Deemed to be University
5Dr.SG Ramarao, Assistant Professor, GITAM Institute of Management, GITAM Deemed to be University.
Manuscript received on April 11, 2020. | Revised Manuscript Received on April 15, 2020. | Manuscript published on April 15, 2020. | PP: 01-04 | Volume-4 Issue-8, April 2020. | Retrieval Number: G0715034720//2020©BEIESP | DOI: 10.35940/ijmh.G0715.044820
Open Access | Ethics and Policies | Cite
© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The world has become a village and many MNCs have entered Indian operations as it is an attractive destiny for the burgeoning middle class with its increase in disposable income. This competition opened the new doors and ways to face the challenges encountering from FMCG Markets. There are many studies that analyse the consumer brand loyalty towards FMCG products, consumer buying behaviour and brand loyalty of the fast moving consumer goods in the rural markets, the contribution of FMCG goodsin economy of country, factors influencing demand of FMCG goodsamong people. Also there are studies that analyses the purchase behaviour of the male and female separately towards the FMCG goods. But no study has been done on buying behaviour of consumers in FMCG sector in the North Coastal Districts of Andhra Pradesh. Hence this Research Paper concentrated on North Coastal Andhra Pradesh Consumers and their buying behavior. The study of consumer preferences towards fast moving consumer goods relates to the buying preferences of FMCG products based on product attributes, price, quality etc. Before finalizing on the questionnaire a pilot study was carried out. This was to primarily check on the accuracy of the questions used in the survey. Field survey was carried out. This questionnaire was administered to 150 respondents. This Article is done with help of both sources like primary and secondary data. Articleconnected with the three districts of North Coastal Andhra Pradesh and consumers were selected both from rural and urban locations in each district.
Keywords: Consumer, Decision, Industry, Selection, Process, Behavior