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Volume-2 Issue-8: Published on January 15, 2017
03
Volume-2 Issue-8: Published on January 15, 2017

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Volume-2 Issue-8, January 2017, ISSN: 2394-0913 (Online)
Published By: Blue Eyes Intelligence Engineering & Sciences Publication Pvt. Ltd. 

Page No.

1.

Authors:

R. Sarumathi, Vidyadhar Reddy Aileni, Mohammed AbbasAli

Paper Title:

Employee’s Quality of Work life in Pharmaceutical Industry – A Factor Analysis

Abstract: This study aims at “Quality of Work Life” with collected perceptions on several occupational cultures relating to human factors, to create prominent advancements by considering the effective responses and it will explore the relationship of different parameters among the quality of work life of the employees who are working in pharmaceutical industry in Hyderabad. The sample was taken from three major organisations that plays vital role in the industry by using proportionate sampling method. The pre constructed and close ended questionnaires were distributed among the respondents for the data collection. The collected data was analysed with frequency distribution, Pearson’s correlation analysis, and student t-test and then found that most of the quality of work life factors are inter-related.

Keywords:
Fair compensation, health and safety, job satisfaction, pharmaceutical industry, Quality of work life, work and life balance.


References:

1.       Adel Salavati, Keyhan Maghsoudi and Kaveh Hasani, (2013) “Relationship between Quality of Work Life and the Productivity of Manpower”, Management and Administrative Sciences Review, Volume: 2; Issue 3; 243-253.
2.       Asgari, Mohammad H, and Dadashi and Mohammad A, (2011) “Determining the Relationship between Quality of Work Life (QWL) and Organizational Commitment of Melli Bank Staff in West Domain of Mazandaran in 2009-2010”, Australian Journal of Basic and Applied Sciences, 5(8); 682-687.

3.       Chandranshu S, (2012) “Factors affecting quality of work-life Empirical Evidence From Indian Organization”  Australian Journal of Business and Management Research, Volume:1; No.11; 31-40.

4.       Delamotte Y and Walker KF, (1974) "Humanization of Work and the Quality of Working Life - Trends and Issues”, International Institute for Labour Studies Bulletin, Volume:  11, 3-14.

5.       Deloitte and Touche USA, (2007) “Leadership counts: Ethics and workplace survey results. USA” Deloitte Development LLP.

6.       Efraty DS, Joseph M, (1990) “The effects of quality of working life (QWL) on employee behavioral responses” Social Indicators Research, 22(1).

7.       Emadzadeh, Kazem M, Khorasani M and Nematizadeh F, (2012) “Assessing the quality of work life of primary school teachers in Isfahan city” Interdisciplinary Journal of contemporary Research in Business, 3(9); 438-448.

8.       Glasier E (1976) “State of the Art, Questions about Quality of work life” Personnel.

9.       Hassan N , Maamor H, Razak AN, and Freziamella L, (2014) “The Effect of Quality of Work Life (QWL) Programs on Quality of Life (QOL) among  Employees at Multinational Companies in Malaysia”, Procedia - Social and Behavioral Sciences,  Volume: 112; 24–34. 

10.    Jain Bindu and Swami Yashika (2014) Quality of Work Life with Special Reference to Academic Sector, Research Journal of Management Sciences, Vol. 3(1), 14-17, January.

11.    Katzell, R.A., Yankelovich, D., Fein M., Ornate, D.A. & Nash,A. (1975), Work Productivity and Job Satisfaction, The Psychological Corporation, New York.

12.    Md. Zohurul Islam, and Sununta Siengthai (2009) Quality of work life and organizational performance: Empirical evidence from Dhaka Export Processing Zone. The
paper presented in the Conference on ‘Regulating for Decent Work, has been held at the International Labour Office, Geneva during July 8-10.

13.    Nayeri, Nahid Dehghan, Salehi, Tahmineh and Noghabi Ahmad Ali Asadi (2011) Quality of work life and productivity among Iranian nurses, Contemporary Nurse, 39(1), 106–118.

14.    Raduan Che Rose, LooSee Beh, Jegak Uli and Khairuddin Idris, 2006: Quality Of Work Life: Implications Of Career Dimensions, University of Malaya, Malaysia.

15.    S. Jayaraman (2014)  A Study on Quality of Work Life of Paper & Pulp Mill Employees in Dindigul District, Tamilnadu, India, Asian Journal of Research in Business Economics and Management Vol. 4, No. 2, February, pp. 187-201.

16.    Sameer Ahmad Shalla ,Dr Asif Iqbal Fazili (2013) Quality Of Work Life And Employee Job Satisfaction- A Dimensional Analysis , Journal Of Research In Management & Technology Special Issue Proceedings Of National Conference On Trends In Management, Engineering Technology)      

17.    Sandrick K. Putting the emphasis on employees. Trustee 2003;56(1):6-10, 1.

18.    Seyed Mohammad Moghimi, Masoumeh Kazemi, Saied Sammie (2013) Iranian Journal of Management Studies (IJMS) Vol.6, No.1, January, pp: 119-145

19.    Walton, R. (1973), Quality of work life Indicators- Prospects and Problems- A Portugal Measuring the Quality of working life, pp-57-70.


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2.

Authors:

Mahajan P. T., Golahit S. B.

Paper Title:

Downcast Enrollments: A Desperate Need of Holistic Marketing for Technical Education

Abstract:  Purpose: Modern history has shown that only those countries, which could acquire capability to develop and apply science and technology, have found great success to grow their wealth and improve living conditions of their population. Technical education in India contributes a major share to the overall education system and plays a vital role in the social and economic development of the nation. There is a rapid growth of technical education in last decade in terms of the no. of institutes and intake capacity in India, however, institutes failed to attract enrollments which observed noticeable gap in between the actual no. of enrollments and intake capacity. In the year 2015-16, 46% of seats were vacant in Technical Education in India. The purpose of this paper is to highlight holistic marketing approach with promotion mix on diversified enrollments to motivate enrollments in selecting institute of Technical education. Design methodology: A qualitative research by a survey (through a structured questionnaire) of students who are presently enrolled (Current-students) and those who have completed their study (Post-students) belonging to the institutes offering Technical Education situated in Khandesh region of India and affiliated to the North Maharashtra University, Jalgaon. Findings: The study found that diversified characteristics of enrollments are related with the promotion mix of TE institute in selection of technical educational institute. This study investigates the usefulness of school visits, institution publications, websites, campus visits, word-of-mouth (friends, alumni, school teachers), advertisements (radio, television, magazines) and events on campus, as a tool of holistic marketing and promotion mix. Social Networking and Institute’s Website are the emerging tools of promotion mix in selection TE institute in Khandesh Region. Research limitations: The survey is delimited to the enrollments of technical education belonging to North Maharashtra University, Jalgaon and located in Khandesh region of India. Practical implications: This article provides relationship of promotion mix & diversified characteristics of enrollments on institutional choices. Different communication strategies of promotion mix can be used based on diversified characteristics (segmentation) of enrollments to attract enrollments. The paper also represents new form of promotion mix of educational service that affects students’ decision in selecting their technical educational institute.

Keywords:
 Enrollments, Segmentation, Promotion Mix, Holistic Marketing, Technical Education


References:

1.       Data Source: Government of India (website:http://mhrd.gov.in/statist). Educational Statistics at a Glance (2016). Published By:  Government of India, Ministry of Human Resource Development, New Delhi.
2.       Kasturirangan, K., (2004). Technical education and national development. University News, 42(31), Aug 2004. 18-21.

3.       Dasgupta P. R., Secretary, Urban Affairs and Employment, Government of India, Source: http://pib.nic.in/feature/fe0199/f0501991.html

4.       Smith L, Tamer S., (1984). Marketing Planning for Colleges & Universities. Long Range Planning, 17(6), 104-117, Retrieved October 8, 2007.

5.       Kotler, Philip (1972), A Generic Concept of Marketing. Journal of Marketing. 36 (April), 46-54.

6.       Kotler, Philip and Patrick E. Murphy (1981), Strategic Planning for Higher Education. Journal of Higher Education, 52 (September-October), 470-489.

7.       Beverland, M., Napoli, J., and Lindgreen, A. (2007). Industrial global brand leadership.

8.       Darrell Norman Bureell and Brain C., Grizzell (2008). Competitive Marketing and Planning Strategy in Higher Education. Academic Leadership: Online Journal, Vol. 6 No. 1

9.       Levine, A. (2000). The future of colleges: 9 inevitable Changes. Chronicle of Higher Education, October 27 2000.

10.    Johnson Wayne and Jones Russel. Declining Interest in Engineering Studies at a Time of Increased Business Need.  Book: Universities and Business: partnering for knowledge society, part V, Chapter 20, p-233-240

11.    Sathivel, P.B., Rajendran, G. & Raju, R. (2005). TQM Implementation and students’ satisfaction of academic performance. The TQM Magazine, Vol.17 No. 6, pp. 573-89.

12.    Kelley, H. & Mahady, T. 2003. Marketing for non-profit organizations – Introduction. [Online]. Available from: http://www.charityvillage.com/cv/research/rfmk48.html [Downloaded: 12-05-2006].

13.    Bok, 2003; Kirp, 2003; Zemsky, Wegner, and Massy, 2005. Strategic Leadership: Integrating Strategy and Leadership in Colleges and Universities. Published by:
Americal Council on Education, 2007

14.    Kotler, P. & Fox, K. 1995. Strategic marketing for educational institutions. Englewood Cliffs, New Jersey, USA: Prentice Hall.

15.    Kittle, B. 2000. Institutional advertising in higher education. Journal of Marketing for Higher Education, 9(4).

16.    Laurer, L.D. 2006. Advancing higher education in uncertain times. [Online]. Available from: http://www2.university [Downloaded: 2006-12-6].

17.    Cann, C.W., & George, M.A. (2003). Key elements of a successful drive toward marketing strategy making. Journal of Marketing for Higher Education, 13(1&2), 1
15

18.    Howe, N. & Strauss, W. (2000). Millennials rising: the next great generation. (New York, NY, Vintage Books).

19.    Keller Kevine and Kotler Philip. Holistic Marketing - A broad, Integrated Prospective to Marketing Management. Chapter 30 of Does Marketing Need Reform? Fresh Perspectives on the Future; 2006; p-300

20.    Lamb, C.W., Hair, J.F., McDaniel, C., Boshoff, C. & Terblanche, N.S. 2004. Marketing management. 2nd ed. South Africa, Cape Town: Oxford University Press.

21.    Ahmed, P. K., Rafiq, M., and Saad, N. M. (2003). Internal Marketing and the Mediating role of Organizational Competencies. European Journal of Marketing, 37, 1221-1278.

22.    Kitchen, P., & Burgmann, I. (2015). Integrated marketing communications: Making it work at a strategic level. Journal of Business Strategy. 36: 34–39. doi:10.1108/JBS-05-2014-0052

23.    Belch, G. E., & Belch, M. A. (2004). Advertising and promotion: An integrated Marketing communications perspective. (6th ed.). New York: McGraw-Hill/Irwin.

24.    Bansal, H. S., Mendelson, M. B., Sharma, B. (2001). The Impact of Internal Marketing Activities on External Marketing Outcomes. Journal of Quality Management, 6, 61-76.

25.    Machado, R. & Cassim, S. (2002). Marketing for entrepreneurs. 2nd ed.

26.    Strydom, J., Jooste, C. & Cant, M. 2000. Marketing management. 4th ed. Cape Town: Juta.

27.    Jones, M. (2002). The effectiveness of marketing communication strategies employed by universities and Technikons in the Cape Peninsula with specific reference to career exhibitions and open days in attracting first year students. Unpublished Masters thesis. Cape Town: University of Cape Town.

28.    Kotler, P. & Armstrong, G. (2001). Principles of marketing. 9th ed. Englewood Cliffs, New Jersey, USA: Prentice Hall

29.    Lagae, Wim (2005). Sports Sponsorship and Marketing Communication: A European Perspective. Harlow: FT Prentice Hall cop. 2005

30.    Jobber, David (2007). Principles and Practice of Marketing. 5th ed. McGraw-Hill 2007.

31.    Chester, P.A. (2005). EDU Internet strategies to market higher education organizations. Press release (EDU–IS).

32.    Du Plessis, P.J. & Rousseau, G.G. (2005). Buyer behavior: A multi-cultural approach. 3rd ed. Cape Town: Oxford

33.    Seymour, L. (2000). Giving the Web the new college try: Students online surf to sample life on campus. The Washington Post. 28 March: 11.

34.    Barnes, N. and Lescault, A. Social Media Adoption Soars as HigherEd Experiments and Reevaluates Its Use of New Communications Tools. UMass Dartmouth Center for Marketing Research, 2012. p. 510.

35.    Morgan, R. M. & Hunt, S. D. (1994, July). The commitment-trust theory of relationship marketing. Journal of Marketing, 58, 20–38.\
36.    Internet Source: Academic Ranking of World Universities. http://www.shanghairanking.com/ARWU2016.html

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3.

Authors:

N. Anitha

Paper Title:

Entrepreneurial Potential, Intention and the Influential Factors for Entrepreneurship Among the Women Students of Coimbatore City

Abstract: Women are natural entrepreneurs who are capable of managing multiple tasks at ease but most of them do not realize their potential. In spite of the increasing recognition of entrepreneurship as a source of job creation, regional development, and economic dynamism in a rapidly globalizing world, there has been no notable change in numbers and most of the cases unemployed women only turn up to entrepreneurship. Universities and educational institutions insisting various courses and training programs towards the development of entrepreneurship and creating the entrepreneurial culture and eco system in the campuses. Most of the students have the potential of becoming an entrepreneur and they do not have the intention to become an entrepreneur sometimes they are equipped with the potential as well as intention but they are not getting motivated to become an entrepreneur. So the study was intended to know among the selected population that how many students are having the potential and how many of the potential students has the intention even though having those potential as well as intention how many of them are really motivated to become an entrepreneur and also to study the various factor which is stopping them not to become an entrepreneur. So the questionnaire was distributed among the students and the responses were collected and analyzed using the simple percentage analysis tool and the results were presented. The suggestions will help the policy makers and educationalist to develop a strategy for promoting entrepreneurial culture among the students.

Keywords:
Entrepreneurial Intention, Entrepreneurial Potential, Entrepreneurial Culture, Entrepreneurial Eco System


References:

1.    Tubbs & Ekeberg (1991) The Role of Intentions in Work Motivation: Implications for Goal-Setting Theory and Research, The Academy of Management Review Vol. 16, No. 1 (Jan., 1991), pp. 180-199 Published by: Academy of Management URL: http://www.jstor.org/stable/258611.
2.    Source - (Ajzen, 1991) Organsiational behaviour and human decision process, the thory of planned behaviour, volume 50 Issue 2, 179 – 211

3.    (Goldberg, 1993) The structure of phenotypic personality traits, American Psychologist Association, vol 48 ,26-34.

4.    Carter, Gartner, Shaver & Gatewood (2003) Journal of Business Venturing, 2003, vol. 18, issue 1, pages 13-39.

5.    Wang & Wong (2004) Entrepreneurial interest of university students, Technovation Journal, volume 24, issue 2, 163-172, Elsevier.

6.    Zhao, Seibert, and Hills (2005), the mediating role of self-efficacy in the development of entrepreneurial intentions, the journal of psychology, vol 6 (265-272).

7.    Souitaris et al. 2007).  Do entrepreneurship programmes raise entrepreneurial intention of science and engineering students? The effect of learning, inspiration and response, Journal of Business Venturing, volume 22.566-591, Elsevier.

8.    lalit sharma  (2014 ), Effect of individual factors on youth entrepreneurship – a study of Uttarakhand state, India , Journal of Global Entrepreneurship Research. http://www.journal-jger.com/content/2/1/3

9.    Bird (2015) Entrepreneurial Knowledge, personal attitude, entrepreneurship intentions among the university students, Problems and Perspectives in Management, Volume 13, Issue 1, 2015.

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4.

Authors:

Ehsan Khodajou, Ali Nazemi

Paper Title:

The Study of the Recurrent Sequence of CAG in Three Generations of an Iranian Family Suffering from Huntington Disease via PCR-Sequencing

Abstract:  Background: Huntington’s disease (HD) is the most common neurodegenerative one having the dominant autosomal inheritance which is being characterized by the excessive uncontrolled motor movements and the deficits in the emotional and cognitive functions. The mutation responsible for Huntington disease leads polyglutamine protein to be distributed in Huntington protein which carries more toxic functions towards Huntington protein. The aim of the study is to design a PCR system to diagnose Huntington disease which can detect the genotype of the disease. 

Keywords:
Huntington, PCR, CAG sequence


References:

1.       Bonelli RM, Wenning GK.(2006). Pharmacological management of Huntington’s disease: an evidence-based review. Curr Pharm Des; 12: 2701-2720.
2.       Bozza A, Malagù S, Calzolari E, Novelletto A, Pavoni M, del Senno L.(1995). Expansion of a (CAG)n repeat region in a sporadic case of HD. Acta Neurol Scand; 92: 132-134.

3.      Djoussé L, Knowlton B, Hayden M, Almqvist EW, Brinkman R, Ross C, et al  . ( 2003). Interaction of normal and expanded CAG repeat sizes influences age at onset of Huntington disease. Am J Med Genet A; 119: 279-282.

4.       Hayden MR, Bruyn G.(1981) Huntington's Chorea. New York: Springer Verlag; 1-13.

5.       Zuhlke C, Riess O, Schroder K, et al.(1993) Expansion of the (CAG)n repeat causing Huntington's disease in 352 patients of German origin. Hum Mol Genet; 2(9): 1467-9.

6.    Mazdeh M, Pour-Jafari H, Ghaleiha A, Pour-Jafari B (2008) A survey of (CAG)n repeats causing juvenile Huntington disease in an Iranian family with 4 affected members. Neurosciences; 14 (3): 273-276

7.       Nance MA, Myers RH. (2001). Juvenile onset Huntington’s disease—Clinical and research perspectives. Ment Retard Dev Disabil Res Rev; 7: 153–157.

8.       Novelletto A, Persichetti F, Sabbadini G, et al.(1994). Analysis of the trinucleotide repeat expansion in Italian families affected with Huntington disease. Hum Mol Genet; 3(1): 93-8.

9.       Walker FO.(2007). Huntington’s disease. Lancet; 369: 218-228.

10.    Wojaczyńska-Stanek K, Adamek D, Marszał E, HoffanZacharska D.(2006). Huntington disease in a 9-year-old boy: clinical course and neuropathology examination. J Child Neurol; 21: 1068-1073.


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