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Volume-1 Issue-12: Published on November 15, 2015
12
Volume-1 Issue-12: Published on November 15, 2015

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Volume-1 Issue-12, November 2015, ISSN: 2394-0913 (Online)
Published By: Blue Eyes Intelligence Engineering & Sciences Publication Pvt. Ltd. 

Page No.

1.

Authors:

Munawwer Husain

Paper Title:

A Study of  The Role of  Marketing Strategies And Marketing Paradigms To Promote  Select  Brand in International Markets

Abstract: In this exploratory paper concentrated on the part of the promoting systems and Advertising standards. The fundamental reason for this exploration to study the examination and  Assessment of advertising method's vitality in advancing the brand in global Careful investigation strategy connected and  auxiliary information gathered for this examination. It can deal with numerous dialects and social traditions with generally adjusted items On the other hand benefit through promoting and generation process particular method the host Advertises that target nation particular client needs.

Keywords:
Brand, strategies, Paradigms, Promotion, International Market, Global Brand


References:

1.       Aaker, D.A. (2008), Strategic Market Management. New Jersey: Wiley.
2.       Aaker, D.A. (1991), Managing Brand Equity Capitalizing on the Value of a Brand Name New York: The Free Press New York

3.       Abratt, R. (1989). A new approach to the corporate image management process. Journal of Marketing Management 5 (1), 63-76.

4.       Albaum, G., Duerr, E., &Strandskov, J. (2005). International Marketing and Export Management. London: Person Education Limited.

5.       Arnold, D.J., &Quelch, J.A. (1998). New Strategies in Emerging Markets. Sloan Management Review 40 (1), 7-20.

6.       Bradley, F. (2002). International Marketing Strategy. London: Pearson Education Limited.

7.       Businessweek. (2007-11-15). The world’s top brands. Retrieved November 15, 2007 from

8.       Cervino, J., &Cubillo, J.M. (2004). A resource-based perspective on global branding: an analysis of trademark registration date. International Journal of Management 21 (4), 451-463.

9.       Hollensen, S. (2007). Global Marketing. Ed Pearson Education Limited.

10.    Hsieh, M.H. &Lindridge, A. (2005). Universal appeals with local specifications. Journal of Product & Brand Management 14/1, 14-28.

11.    Kapferer, J-N. (1997). Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London: Kogan Page.

12.    Keller, K.L. (2007). Strategic Brand Management: building, measuring and managing brand equity. New Jersey: Pearson Education.

13.    Roth Marvin S. (1995). Effects of Global Market Conditions on Brand Customization and Brand Performance. Journal of adverting. 24(4) : 55-72.

14.    Roth Marvin S. (1995). The Effects of  Culture and Socioeconomics on the Performance of Global Brand Image Strategies. Journal of Marketing Research, 32 (May): 163-175

15.    Schmitt, Brand, H. And Alex Simenson. (1997). Marketing Aesthetics : The Strategic Management of Brands, Identity and Image. New York : The Free Press.

16.    Kapferer, J.N., (2004), The New Strategic Brand Management-Creating and Sustaining Brand Equity Long Term, Kogan-Page, London/

17.    Keller, K.L. (1998), Strategic Brand Management – Building, measuring and managing brand equity, Prentice-Hall.

18.    Knight, G.A. &Cavusgil, S.T. 1996, The born global firm: A challenge to traditional internationalization theory, Advances in International Marketing, Vol. 8, London, JAI 

19.    PRESS LTD.
20.    Levitt, T, (1983), The Globalization of Markets, Harvard Business Review, Vol.61 Nr.3.
21.    Quelch, J. (1999). Global Brands: Taking Stock. Business Strategy Review 10 (1), 1-14.

22.    Roth, M.S. (1992) Depth versus breadth strategies for global brand image management

23.    Journal of Advertising XXI (2).

24.    Van Gelder, S. (2003). Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultures and Markets. London: Kogan Page.

25.    Yin Wong, H. &Merriless, B. (2007). Multiple roles for branding in international marketing, International Marketing Review 24 (4), 384-480.

26.    Yu Xie, H. & Boggs, D.J. (2006) Corporate branding versus product branding in emerging markets: A conceptual framework. Marketing Intelligences & Planning 24 (4), 347-364.


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2.

Authors:

Munawwer Husain

Paper Title:

Influence Factors for Green Marketing in Malaysia

Abstract:    This Paper investigates the components that impact buyer conduct on purchasing  green items. All the more particularly, this study inspects the eight measurements such as social impact, natural mentality, ecological concern, saw the  reality of natural issues, saw ecological obligation, seen adequacy of natural conduct, sympathy toward mental self portrait in natural security on the green obtaining conduct of understudies from around the Malaysia.The  Pearson relationship test demonstrated that social impact, natural concern, saw reality of natural issues, saw ecological obligation also, saw purchaser viability of natural conduct considers that focus green buying conduct of purchasers separately.

Keywords:
Social influence, Environmental attitude, Perceived consumer effectiveness, Health & Safety


References:

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3.    Ahmed, M. I., Kamalanabhan, T. J., & Chih, P. L. G. (2001). Green Marketing and Its Implications on Consumers and Businesses in Malaysia – An Emperical Study. J. Hum. Ecol., 12(4): 245-249 (2001)

4.    Boman, M. & Mattsson, L. (2006). A Note on Attitudes and Knowledge Concerning Environmental Issues In Sweden. Southern Swedish Forest Research Centre, Swedish University of Agricultural Sciences (SLU), P.O. Box 49, SE-230 53 Alnarp, Sweden Brennan, L. & Binney, W. (2008). Is it Green Marketing, Greenwash or Hogwash? We Need to Know if We Want to Change Things.

5.    Swinburne University of Technology and Victoria University of Technology. Partnerships, Proof and Practice - International Nonprofit and Social Marketing Conference 2008 - Proceedings. Paper 18. Chen, T. B. & Chai, L. T. (2010).

6.    Attitude towards the Environment and Green Products: Consumers’ Perspective. Management Science and Engineering. Vol. 4, No. 2, 2010, pp. 27-39

7.    Cole, C. A. and Orman, C. N. V. (2008). Green Marketing: Avoiding Unwanted Attention from Regulators and Lawyers. Washington Legal Foundation. Vol.I. 23 No. 19 May 16, 2008.

8.    Dunlap, R. E. (1994). International Attitudes Towards Environment and Development. Green Globe Yearbook 1994 115. Globe Yearbook of International Co -operation on Environment and Development 1994 (Oxford: Oxford University Press), 115–126.

9.    Free Management Library. (2012). All about Marketing. Retrieved on March 30, 2012, from http://managementhelp.org/marketing/index.htm Gan, C., Wee, H. Y., Ozanne, L. and Kao, T. H. (2008). Consumers’

10. Purchasing Behavior Towards Green Products In New Zealand. Innovative Marketing, Volume 4, Issue 1 Gibbons, W. (2007).

11. People Are Concerned About the Environment. The University of Georgia. Retrieved on March 30, 2012, from http://srel.uga.edu/ecoviews/ecoview070916.htm Joshi, S. (2011). Green Marketing: An Overview. ISSN: 2229-6646 (online) IJSTM Vol. 2, Issue 1, February 2011www.ijstm.com © International Journal of Science Technology & Management Page 36

12. Hini, D., Gendall, P. and Kearns, Z. (1995). The Link Between Environmental Attitudes and Behavior. Marketing Bulletin, 1995, 6, 22-31, Article 3Kim, Y. and Choi, S. M. (2005).

13. Antecedents of Green Purchase Behaviour: An Examination of Collectivism, Environmental Concern, and PCE. Advances in Consumer Research Volume 32, © 2005

14. Kilbourne, W. E. & Polonsky, M. J. (2005). Environmental Attitudes and their Relation to the Dominant Social Paradigm among University Students in New Zealand and Australia. Australasian Marketing Journal 13 (2), 2005.Lee, K. (2008). Opportunities for Green Marketing: Young Consumers. School of Journalism and Communication, Chinese University of Hong Kong, Shatin, Hong Kong

15. Manafi, M., Hojabri, R., Hooman, A. Borousan, E. and Khatibi, P. (2011). The Effect Of Consumer Perception On Green Purchasing Behavior In Iran. International Conference on Management. Nelson O. N. and Nair, S. R. (2009). Green Entrepreneurship (GE) and Green Value Added (GVA): A Conceptual Framework. International Journal of Entrepreneurship, Volume 13, Special Issue, 2009

16. Ottman, J. A., Stafford, E. R. and Hartman, C. L. (2006). Avoiding Green Marketing Myopia. Ways to improve consumer apparel for environmentally preferable products. Volume 48, Number 5, pages 22—36. Heldref Publications, 2006. Qader, I. K. A. and Zainuddin, Y. (2010).

17. Intention to Purchase Green Electronic Products: The Consequences of Perceived Government Legislation, Media Exposure and Safety & Health Concern and the Role of Attitude as Mediator. International Journal of Innovation, Management and Technology, Vol. 1, No. 4, October 2010 ISSN: 2010-0248

18. Rahbar, E., Wahid, N. A. (2010). Ethno-Cultural Differences and Consumer Understanding of Eco-Labels: An Empirical Study in Malaysia. School of Management, Universiti Sains Malaysia, 11800, Penang, Malaysia. Journal of Sustainable Development Vol. 3, No. 3; September 2010

19. Rashid,N. R. N. A. (2009). Awareness of Eco-label in Malaysia’s Green Marketing Initiative. Faculty of Business Management, Universiti Teknologi MARA Perlis. International Journal of Business and Management Vol. 4, No.8: August 2009

20. Rex, E. and Baumann, H. (2007). Beyond Ecolabels: What Green Marketing Can Learn From Conventional Marketing.Journal of Cleaner Production 15 (2007) 567e576

21. Rotherham, T. (2012). The Trade and Environmental Effects of Ecolabels: Assessment and Response. Swiss Federal Agency for the Environment,

22. Forest and Landscapes Sudiyanti, S. (2009). Predicting Women Purchase Intention for Green Food Products in Indonesia. Faculty of Economics and Business, Gadjah Mada University, Jogjakarta,

23. Indonesia Sustainable Development Initiatives in Malaysia. (2010). Malaysia Productivity Corporation (MPC). Retrieved June 15, 2011, from http://www.mpc.gov.my Tan, B. C. (2011).

24. The Role of Perceived Consumer Effectiveness on Value- Attitude-Behaviour Model in Green Buying Behaviour Context. Australian Journal of Basic and Applied Sciences, 5(12): 1766-1771, 2011 ISSN 1991- 8178.

25. Wahid, N. A., Rahbar, E. and Shyan, T. S. (2011). Factors influencing the green purchase behavior of Penang Environmental Volunteers. International Business Management 5 (1): 38-49, 2011. ISSN: 1993-5250, Medwell Journals, 2011. Wang, C. (2010).

26. The Concept of Sustainable Consumption and Production. Regional Helpdesk on Sustainable Consumption and Production in Asia and the Pacific Malaysia Green Growth Policy Tools Training Workshop Kuala Lumpur, 19th May 2010


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